By: Xintong Zhu, RIG Inc Fall Intern Researcher
Artificial Intelligence (AI) is the science and engineering of intelligent machines powered by brilliant computer programs. It is a field, which combines computer science and robust datasets to enable problem-solving, and it also encompasses subfields of machine learning and deep learning. AI algorithms seek to create “expert” systems in making predictions or classifications depending on input data—attempting to think and solve problems just as humans do. AI has been broadly used in research and daily life, and in recent years, AI has gained much attention in the event industry.
In many cases, AI algorithms can calculate and make predictions more efficiently and precisely than human beings, and therefore can create efficiencies of time and money in event planning. Many industries have been using AI to streamline and improve their business by using AI algorithms to discover the best fit. For example, venues may use AI to locate the right vendor for the event’s needs and create efficiencies with faster decision-making.
In addition to event planning, AI has also helped to improve event experience and engagement. One typical example is the chatbot, the conversational tool that provides a simple interface for chat-driven conversation. Via AI programming, a chatbot can give consistent responses, and therefore has been broadly used on events’ official websites as a substitute of human customer service. The chatbox appears as a little assistant pop-up in the bottom corner of the website and can answer various questions from customers about the event quickly and correctly.
Another common usage of AI in the event industry is event applications, which enable users to have event schedules, viewable presentations, documents, and registration functions. These applications can contain a large volume of event information, and with AI algorithms working in the backend, event hosts can maintain a high level of assistance for their participants but with lower labor expenses.
With the size of populations and the probability of accidents increasing simultaneously, AI seems to become the only feasible solution for security teams to protect the public from dangers such as COVID-19 and accidents. AI has been broadly used in identity authentication, such as facial recognition and biometric recognition. For example, video surveillance can scan participants as they walk through the entries without the need for a security guard to check each person’s belongings; this can substantially prevent badge-swapping and misused stolen badges.
In addition to identity authentication, however, it is also necessary for both participants and hosts to know other information to guarantee a higher safety level for events. It would be beneficial for participants to know whether the host is reliable enough to organize a safe and meaningful event; it would also be better for hosts to know whether the participant is a threat to the event. Information about a person, such as the number of loans, level of education, employment history, and credit score, would help substantially. Moreover, with COVID-19, healthcare information such as allergies and vaccine records are indispensable, especially for large gatherings. All of this information seems to be impossible to be saved or rendered via traditional ticket check-in.
Fortunately, VenueTrust™, powered by RIG’s Dynamic TrustTM, provides us with an efficient and reliable way to solve this problem. VenueTrustTM is a progressive web application that intends to serve as a safer yet easier platform for patron users to browse and register to attended events and host users to post their events. It continuously verifies that all systems within a heterogeneous multi-agent network work together but evaluate each simultaneously. It can therefore be applied in constantly evaluating the patrons’ or hosts’ trust levels. While users input or update their personal information in healthcare, finance, and professional fields, the Dynamic TrustTM solution can evaluate the user’s trust level based on the authenticity of input. Venue TrustTM integrates Dynamic TrustTM to dynamically evaluate each user’s trust level, which becomes transparent to all other users and helps others to decide whether that particular user is reliable or not. This application can also integrate Digital Document Authentication (DDA) so that all the user’s information is collected and secured in a QR code which would be scanned during check-in. In this way, a safer yet efficient check-in procedure is guaranteed.
VenueTrust ™ intends to provide fast and efficient access to events while providing a safer environment, especially during current COVID-19 situations.
 “How artificial intelligence can transform event venue security operations”. https://www.securitymagazine.com/articles/95457-how-artificial-intelligence-can-transform-event-venue-security-operations
 “Artificial Intelligence is changing the event industry – here’s how”. https://blog.swapcard.com/artificial-intelligence-and-events
 “14 smart events experts discuss how artificial intelligence is changing the industry”. https://blog.pcnametag.com/smart-event-ai
 “Revolutionary Integration Group Inc. Technical vision for Dynamic TrustTM”